Pittella produces luxury Italian designed and manufactured architectural door and bathroom fittings, operating out of Melbourne in Australia. The business understood the importance of leveraging a world-class CRM that enables them to keep pace with growing customer expectations in the marketplace. The sales team needed to stay on top of clients and having a dedicated CRM that provides great sales visibility and forecasting was critical to better decision making. That’s when Dynamics 365 Sales and Microsoft Gold Partner MicroChannel stepped in to make it all happen.
Initial Challenge faced by Pittella
No dedicated CRM, previously extracting sales data out of MYOB Advanced – became expensive and difficult to customise
Keep pace of growing B2B customer expectations and sales opportunities
Identify who their paying customers are and the different types of customers
Build automated leads list
Improved sales visibility and reporting
Plans and strategies to facilitate progression year goals